On call · Social

Your real work,
on video.

Reels are the short videos on Instagram and Facebook. Every reel is your real business, filmed and edited, about 10 a month, showing the work you actually do. Across New Jersey and New York.

$949/month you film · $1,249/month filmed for you

Book a call See how it works →

Or call 908-639-6343

01 / Social

You do the work.
I do the rest.

What I do: Turn what gets filmed into finished short videos and photo posts people swipe through, write the captions, and post them to your Instagram and Facebook. That’s about 10 videos and 6 photo posts a month.
What it does for you: Your real work shows up again and again on the apps people scroll every day, so your name is familiar before they need you. And when someone comments a word you pick, like QUOTE, they get an automatic message from you with your info.
Each month you see: Before anything posts, the month’s posts in one link to look over. Say no to any of them and they don’t go up. After the month, a one-page report: what posted, how many people saw it, your best video, and what’s next.

Pick who holds the camera.

You film it

$949 /month

Once every two months, you film from a list I send of exactly what to shoot. Your phone is fine. I do everything after that.
Filmed for you

$1,249 /month

Once every two months, a camera person comes to you for a 3-hour shoot. I’m there for the first one myself. You talk about your work; I do everything after that.

Either plan: $250 once at the start, to set up the auto-replies and the messages they send. The auto-reply tool (ManyChat) is in the monthly price, so you never pay for it. Your first month is the plan plus $250, then just the plan.

02 / Ads

Ads, when you’re ready.

Optional, on top of either plan. Here’s how they work:

01
Your videos post.
02
People who watch them see your ad.
03
People who visit your website see it too.

What I do: Turn your videos into ads on Instagram and Facebook, and run them.
What it does for you: It keeps you in front of the people who already watched your videos or visited your website, so yours is the name they remember.
Each month you see: What every ad cost, charged by Facebook to your own card, in an ad account in your name.

Ads, on top of either Social plan

+$349 /month

That’s for my work running the ads. The ad money itself is separate: you decide the amount, and Facebook charges it to your own card.

Growth SEO + Social + Ads

$1,647 /month you film

or $1,947/month filmed for you

The three plans added up, with no bundle fee. Growth SEO is the Google plan: your listing kept current, every review answered, a new page on your website each month, and a monthly report. More on Growth SEO →

Is this worth it?

Count a customer by the year, not the visit. One steady lawn customer can pay for a month of this, and one big job, like a patio, can pay for several. For a restaurant, each new regular can pay for a month or two.

You always see what you paid for. Every post is in front of you before it goes out, and the report shows exactly what went out and who saw it, quiet month or not.

04 / About

Who does the work.

I’m TJ. I’ve been building for the web for over ten years, for service businesses across New Jersey and New York.

Social runs the same way as everything else I do: you deal with me directly, and nobody hands you off.

See the websites I’ve built →

TJ Borriello · NJ + NY

What owners ask me first.

I’m a plumber. Does anyone pick a plumber off Instagram?

In an emergency, people search Google, and that’s what the SEO plans are for. Videos work earlier: someone sees your work for months, so when the job comes up, they already know your name.
Do I have to be on camera?

For most of the videos, yes. People hire the person, so most of them have you talking about your work. Some are just the work, no talking.
What if I don’t like a video?

You see every post before it goes out. If you don’t like one, it doesn’t post.
Why not just post it myself?

You could. It’s about ten videos a month to film, edit, write and post, around running a business. This way you film once every two months, or not at all.
Can I cancel?

Anytime, with no contract. Each two-month batch is filmed up front, so a batch you’ve started finishes: its second month is billed and every video from it still posts. After that, nothing. Everything already posted stays yours, and ads stop at the end of the month you cancel.

06 / Open the line

Call me when you get a minute

Twenty minutes, no pressure. Tell me what you do, where you do it, and who you want to reach. If it’s a fit, we keep going. If it isn’t, you’ll leave with a pointer or two.

Book a call

I respond within 24 hours, usually sooner.

TJ Borriello. New Jersey and New York. Getting found on Google is here →