Your Google Business Profile checklist

The words

Copy it. Change the blanks. Send it.

Change the blanks every time. The same reply ten times reads like a robot.

Replies to your reviews

A bad review with a fair point

Thanks for telling us, [name]. You're right about [the problem], and I'm sorry. We've [what you changed]. Ask for me next time. [your first name]

A bad review you can't place

[Name], I can't find your visit in our records and I want to make it right. Reach me at [your number or email] and ask for [your first name].

A good review

Thanks, [name]. Glad the [job] came out the way you wanted. See you next time.

Stars, no words

Thanks for the stars, [name]. That means a lot to a small business.

Your profile description

Fill the blanks, then paste

[Business] is a [what you do] in [your town], serving [the towns you cover] since [year]. We [your main services, in plain words]. [One true thing that makes you different, like who does the work or how fast you answer.]

Google allows 750 characters. No prices, no sales, no links.

The text to your last 3 customers

Trades

Hi [name], it's [you] from [business]. Thanks for trusting us with the [job]. If you have a minute, a Google review would really help a small business like ours: [link]. Thanks either way.

Restaurants and catering

Hi [name], it's [you] from [business]. Thanks for choosing us for [the occasion]. If you have a minute, would you tell people how it went on Google? It really helps a small place like ours: [link]. Thanks either way.

Google's rules, short

Ask every customer, not only the happy ones.
Nothing in return, ever.
Never write the review for them.
No reviews from staff, family or anyone you work with.

From Google's own review policy. Break them and reviews get removed.

Your list this week

20 checks left

One ring per section. Screenshot this part and work it this week.

Fill in the profile done

Pick your exact categories
Name it like your sign
Add your website and phone
Write the description

Say what you do done

List every service
Tick every true attribute
Set your service area

Show your real work done

Add your logo and cover image
Shoot where you work
Add 10 real photos

Match it everywhere done

Enter every day's hours
Copy them to your website
Claim Apple Maps too

Search yourself done

Search like a stranger
Search your service plus town
Call it from another phone
Check your map directions

Answer and ask done

Answer every review
Grab your review link
Ask your last 3 customers

20 checks

Fill in the profile

Where the edit buttons are

Say what you do

Show your real work

Match it everywhere

Search yourself

Answer and ask

Where your review link is