My photos are all phone photos. Is that a problem?

No. Phone photos are what the plan is built around. I crop them, compress them, and set them up so a page full of them still opens fast. Two things are worth doing on purpose: shoot the same spot before you start and again when you’re loading up, and don’t delete the ugly one. That pair is the sale.

Can you put prices on the site?

Usually not a price list, and that isn’t me hedging. Mowing a quarter acre and mowing three acres with beds and a hill aren’t the same job, and a number on the page that turns out to be wrong costs you the call twice. The landscaping site I’ve built says it plainly: free estimates, and pricing depends on your property and the work. What goes on instead is what’s included in every service, and a quote request that arrives with the property address on it. If you do have a flat rate you’ll stand behind, a per-yard mulch price for instance, that goes on.

Does the site change for snow season?

That’s what the $49 is for. Four texts a year covers it: cleanups in spring, mowing and mulch through the summer, cleanups again in fall, plowing in December. Snow stays on the site year round either way, since it’s a different buyer at a different price. What changes is what sits on top.

Do you list every town I work in?

By name, yes. The towns go on the page, in the footer, and in the code Google reads. The list ends with a line telling somebody a street outside it to ask anyway, so it never turns away a job you’d have taken. If you’d rather draw it as a radius than a list, we can do that too.

On call · Landscaping

The lawn looks great.
The website doesn’t.

Landscaping, lawn care, and snow removal website design across New Jersey and New York. Built in seven business days. After that, you send me a photo from the truck and it’s on the site.

$750 to launch · $49/month

Book a call See the landscaping work →

The best work you did all year is on your phone.

Somewhere in your camera roll there’s a property you turned around in a day. Leaves down when you pulled up, lawn crisp when you left. You took both pictures. Nobody has seen them but the crew.

Meanwhile the site has one photo of a lawn on it. Not your lawn. Nice light, nobody in the frame, could be Ohio.

And the site is still booking spring cleanups. You’ve been mowing since May and you’ll be plowing by December. Somebody lands on it in January with eight inches on the driveway, reads that line, and calls the next guy.

You have a guy who built it. You sent him three photos in June.

Every finished job is proof. Almost all of it stays in a phone in the truck.

02 / The Care plan

You send me photos. They go up.

No CMS to learn, and nothing on your end to keep updated. You already take the pictures, and your phone is already in your hand at the end of a job.

Send them however they leave your phone. Text, email, four pictures with three words under them.

“Finished a patio Saturday. Sending six, use the two with the fire pit.”
“Before and after from the cleanup on the big property. Both of them.”
“Snow season. Move plowing to the top.”
“Pull the mulch banner, we’re booked through June.”
“Add Chatham to the towns.”

Seven in the morning, nine at night, doesn’t matter. It’s live within one business day.

That’s included. Not per photo, not per hour, not a ticket you file and then follow up on. Unlimited content updates are what the $49 a month buys, and photos are content.

The seasonal turn is four texts a year. Cleanups in spring. Mowing and mulch through the summer. Cleanups again in the fall. Plowing in December. It’s the same four times every year, which is why it’s a text and not a rebuild.

03 / The landscaping work

LL Landscaping, and what’s actually on it.

It’s on the board on my homepage. I’ll describe it exactly as it is.

LL Landscaping.

Basking Ridge, New Jersey. A seven-person family crew, owner-operated by Lucio Lopez for over thirty years. Four pages: home, services, about, contact.

Four pages. Seven services, all of them on one page instead of seven thin ones. That’s the honest shape of a landscaping site, and it came in under the six pages the build includes.

The photos on that site are theirs.

Their crew is in three of them, mid-job. Pruning a tree in a front yard, raking a property down, working a curved mulch bed with the truck parked at the gate.

A landscaper doesn’t prove anything with one nice photo. He proves it with the same property twice.

So the cleanups service carries a real pair. Same estate, same angle: leaves down under a maple in one frame, then the lawn cleared and the brick walkway swept in the other, each one labeled so nobody has to work out which is which.

There’s also a three-step sequence of one fall cleanup, start to finish. Leaves down across the property. The crew clearing every lawn and bed. Cleaned, hauled, and crisp again.

Same property, same angle, or the pair is a lie a homeowner can smell.

The photos are sized to load fast on a phone, and everything below the top of the page waits until somebody scrolls to it. The hero has its own phone crop instead of a desktop shot squeezed down.

Every service has its own what’s-included list and its own quote button, so the request that lands says which work it’s for. The form asks for the property address and the best time to reach you, and it carries a checkbox for all seven services, so nothing shows up as just “do you do landscaping?”

The contact page leads with texting instead of a form. Tap the number on a phone and the message opens already saying you’d like a quote. It calls texting the fastest way to reach Lucio, because for a guy who is on a mower or in a truck all day, it is.

The about page says the crew that mows your lawn in May is the crew that plows your driveway in January, and that they don’t sub anything out. That isn’t a slogan. It’s the answer to the question a homeowner is actually asking, which is who’s walking around the side of her house on a Tuesday while she’s at work.

And above the header on every page there’s a one-line strip: now booking weekly maintenance, mulch, and cleanups. Somebody can dismiss it, and when the season turns and the message changes, they see the new one anyway.

The site is live.

Where they work is answered in four places on that site: a headline, a row of seven towns, the footer of every page, and the code Google reads. The towns are Basking Ridge, Bernardsville, Far Hills, Peapack-Gladstone, Bedminster, Mendham, and Chester. Then it adds one line telling somebody on a street outside the list to ask anyway.

It’s not a template with a different logo dropped in the corner.

The landscaping build is live. Go look at it.

LL Landscaping, in Basking Ridge. A seven-person family crew, on some of the same Somerset County lawns since day one. Live now: lllandscapingnj.com (opens in new tab)

“Thirty years of work and all of it was sitting on our phones. Steven sent over a folder of our actual properties and that is what is on the site now, not stock pictures of somebody else’s lawn. When we finish something good we just send it to him.”

Lucio Lopez

LL Landscaping
“TJ’s been our guy from the start. Built our first site, rebuilt it cleaner a while back, and keeps it running. When something needs changing I text him and it changes, same day. That’s not normal.”

Ron Marrone

Marrone Pest Management
“TJ rebuilt my site to actually look like the films I make. He asked questions I hadn’t thought to ask. Site’s been live a few months now and I don’t have to babysit it. That’s worth the price by itself.”

Rob Hobson

Hobson Films

Landscaping. Pest control. Film production.

What transfers is the part about texting somebody and it getting done, and the part about not having to babysit it.

What goes on the site.

Up to six pages, custom designed. For a landscaper that’s usually home, services, recent work, about, and contact. Past six it’s $75 each. No tiers, no upsells.
Your photos, cropped and compressed and loading fast. Phone photos are fine, and stock landscaping photography reads as a lie to anybody who owns a lawn, so use your own. Before and after goes up as a pair: same property, same angle, labeled. Two photos of two different yards is a slideshow, not proof.
Every service gets its own section, its own photos, its own what’s-included list, and its own quote button, so the request that lands in your email already says whether it’s a weekly mow or a paver patio.
The towns you actually drive to, named on the page. The list goes in the footer and in the code Google reads too, and it ends with a line telling somebody just outside it to ask anyway, so a list of towns never turns away a job you’d have taken.
Quote requests land in your business email, spam-protected, with the property address and the best time to reach you on them, because the work happens at their house on their schedule.
Texting first, if that’s how you work. Tap the number on a phone and the message opens already started. You can’t answer a phone from a mower and the site shouldn’t pretend you can.
Snow stays on the site all year. Driveways, lots, walkways, salt, and how you handle an overnight storm. It’s a different buyer at a different price, and in December it moves to the top.
Hand-coded, hosted on Cloudflare, domain and security handled. Up 24/7 and fast from anywhere. No domain yet, I help you register one. Already have one, I move it onto Cloudflare and deal with the technical side. You never log into a registrar.
Two rounds of revisions, in the price.
The technical SEO foundation is baked in at no extra cost: fast loading, clean code, and the tags Google reads. Your site is registered with Google and Bing on day one, so you are in the index from launch. Ongoing SEO, meaning keyword and content work with monthly reporting, is a separate service at $150 a month.

06 / Pricing

$750 to launch.
$49 a month.

$750 to build it. Half up front, $375. Half at launch, $375. That’s the whole build cost. No other line items.

$49 a month after that, or $539 for the year, which is one month free. It starts once the site is live.

The $49 covers your site up 24/7 and fast from anywhere, the domain and security and technical setup managed for you, unlimited content updates to text, photos, hours, and phone numbers, new photos added as you shoot them, form monitoring and lead routing, security patches and bug fixes, small design refinements over time, and email or phone support for anything site-related.

Cancel whenever. No early-cancel fees, no contracts to break. Your site stays up through the end of the billing month, and if you’d rather host it somewhere else I send you the files.

The build is how you start. The $49 is why the photos on there in November are the ones you took in October.

Book a call See the work first →

07 / The process

Seven business days, and most of it isn’t your work.

Day 1.
We talk. Twenty minutes, no sales pitch. I want to know which work actually pays, which towns you’ll drive to, and who’s calling you.
Day 2.
You fill out one sheet and you send me the photos. Whatever’s on your phone. I’ll sort out what holds up at full width and what needs a reshoot.
Days 3 to 5.
I design and build it. Updates as I go, so you’re not wondering.
Day 6.
We refine. Two rounds of revisions, baked in.
Day 7.
Launch. I take over the hosting. You get back on the mower.

What I need from you is the photos, the towns, and twenty minutes. The photos are the part people stall on, so hear it now: phone photos are fine, and the pairs are worth more than the singles. Shoot the spot before you start and again while you’re loading up. If you don’t have any yet, say so on the call so we plan around it instead of finding out on day five.

08 / About

Who you’re actually calling.

I’m TJ. I’ve been building for the web for over ten years and I run this alone, one client at a time. I design it, build it, host it, and answer when you call.

Most website companies hand you the keys and disappear. The whole point of this one is that I stick around, which is the part this page is actually about.

TJ Borriello · NJ + NY

What landscapers ask me first.

My photos are all phone photos. Is that a problem?

No. Phone photos are what the plan is built around. I crop them, compress them, and set them up so a page full of them still opens fast. Two things are worth doing on purpose: shoot the same spot before you start and again when you’re loading up, and don’t delete the ugly one. That pair is the sale.
Can you put prices on the site?

Usually not a price list, and that isn’t me hedging. Mowing a quarter acre and mowing three acres with beds and a hill aren’t the same job, and a number on the page that turns out to be wrong costs you the call twice. The landscaping site I’ve built says it plainly: free estimates, and pricing depends on your property and the work. What goes on instead is what’s included in every service, and a quote request that arrives with the property address on it. If you do have a flat rate you’ll stand behind, a per-yard mulch price for instance, that goes on.
Does the site change for snow season?

That’s what the $49 is for. Four texts a year covers it: cleanups in spring, mowing and mulch through the summer, cleanups again in fall, plowing in December. Snow stays on the site year round either way, since it’s a different buyer at a different price. What changes is what sits on top.
Do you list every town I work in?

By name, yes. The towns go on the page, in the footer, and in the code Google reads. The list ends with a line telling somebody a street outside it to ask anyway, so it never turns away a job you’d have taken. If you’d rather draw it as a radius than a list, we can do that too.
Where do the quote requests actually go?

Straight to your business email. Spam-protected so you don’t get junk.
Can I edit it myself?

Most of my clients don’t want to. That’s what the Care plan is for. You send me what needs to change and I get it done. No CMS to learn, no plugins to keep updated, nothing on your end to maintain. The reason landscaping sites go stale is that the one person allowed to change them is out on a property until dark.
I already have a website. It’s just old.

Then we might not start over. Sometimes a redesign is cheaper and faster than a rebuild. We’ll go through what’s worth keeping on the first call.
Do you do SEO?

The technical foundation is in every build at no extra cost: fast loading, clean code, the tags Google reads, and registration with Google and Bing on day one so you are in the index from launch instead of waiting to be found. Ongoing SEO, meaning keyword and content work with monthly reporting, is a separate service at $150 a month. Ask me about it on the call.
What if I need more than six pages?

$75 each. No tiers, no upsells. Six covers most landscapers. The landscaping site I’ve built came in at four, with all seven services on one page instead of seven thin ones.
What’s the catch with $49 a month?

There isn’t one. It covers hosting, maintenance, and unlimited updates. Cancel anytime.

If yours isn’t here, ask me on the call.

10 / Open the line

Call me when you get a minute

Twenty minutes, no pressure. Tell me what you run, which towns you cover, and what’s wrong with the site you’ve got now. If it’s a fit, we keep going. If it isn’t, you’ll leave with a pointer or two.

If the only window you have is six in the morning before the crew rolls out, say so and we’ll put it there.

Tell me about the work.

I respond within 24 hours, usually sooner.

Book a call

Rather just pick a time? My calendar is right here.

TJ Borriello. New Jersey and New York. One client at a time, so ask on the call when I can start yours.

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