On call · Answering now
Your website,
on call.
For service businesses across New Jersey and New York. Built in seven business days, then I keep it running for you.
$750 to launch · $49/month
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01 / What I do
What I do
For people whose business depends on the phone ringing: contractors, restaurants and caterers, landscapers, law offices, photographers. I design it, build it, host it, and keep it current.
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Design.
Custom layouts. Not templates. Not page builders.
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Build.
Hand-coded for speed. Loads fast on any phone.
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Host.
Up 24/7. Domain and security handled for you.
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Maintain.
You text. I edit. One business day, tops. No CMS to learn. See it live →
02 / The Care plan, live
You text. It changes.
Send a change. It’s live within a business day. Here’s what that looks like.
Sent 9:02a · Live 2:15p
03 / Pricing
That’s the whole price list.
The Care plan is $49 per month, or $539 per year with one month free.
- Your site up 24/7, fast from anywhere
- Domain, security, and technical setup managed for you
- Unlimited content updates: text, photos, hours, phone
- Photos of new work added as you finish jobs
- Form monitoring and lead routing
- Security patches and bug fixes
- Minor design refinements over time
- Email and phone support for anything site-related
Build
$750 once
half up front · live in seven business days
- Up to 6 pages
- Custom design, not a template
- Mobile, tablet, desktop, sized properly
- Cloudflare-hosted, fast everywhere
- Domain and security setup
- Contact and booking forms
- Two rounds of revisions
The build is how you start. The Care plan is how it stays good.
04 / The process
Five steps.
Seven business days.
- DAY 1
We talk.
20 minutes. No sales pitch.
- DAY 2
You fill out one sheet.
Your services, your photos, what makes you different.
- DAYS 3–5
I design and build.
The full build. Updates as I go.
- DAY 6
We refine.
Two rounds of revisions, baked in.
- DAY 7
Launch.
I take over hosting. You get back to your business.
05 / On the board
Eleven sites. Three answering live, eight in build.
Who’s on the line.
Live In build
Tap a line to pick it up.
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Hobson Films Film production · NJ
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Marrone Pest Management Pest control · NJ
marronepestmanagement.com
A long-running NJ pest-control company, kept current for years on the Care plan.
Visit site (opens in new tab) -
Fresh Start Behavior ABA therapy · NJ
freshstartbehavior.com
An ABA practice that finally looks like the work it does with families.
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Game Time Catering Event catering · NJ
in build
Eight pages and a Build-Your-Spread menu that carries your picks into the quote form. That form does the selling.
Preview build (opens in new tab) -
Katya Concerts for Kids Music nonprofit · NY
in build
A cinematic home for a children’s-music nonprofit with Carnegie Hall and NYT press to live up to.
Preview build (opens in new tab) -
Linea Ancestry Genealogy research · Nationwide
in build
An Italian-citizenship research firm, built to feel as careful as the work.
Preview build (opens in new tab) -
LL Landscaping Landscaping · Bernardsville, NJ
in build
The crew’s own photos, with honest seasonal before-and-afters.
Preview build (opens in new tab) -
JJQ Photography Photography · Bernardsville, NJ
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Brookline Contracting General contracting · NJ
in build
A general contractor’s site: clear services, easy to request a quote.
Preview build (opens in new tab) -
Hangar 36 Diner · Hazlet, NJ
in build
The menu flips in on a split-flap departures board, gate numbers and all.
Preview build (opens in new tab) -
D’Antuono, Di Lorenzo & Partners Law firm · Rome, Italy
in build
A Rome law firm in Italian, English, and Spanish. Each language has its own pages, not a translate widget.
Preview build (opens in new tab)
Each one custom.
06 / About
Hi, I’m TJ.
I’ve been building for the web for over ten years, and I run TJOnCall alone, one client at a time. I design it, build it, host it, and answer when you call.
Most website companies hand you the keys and disappear. The whole point of this one is that I stick around.
TJ Borriello · NJ + NY
07
In their words.
TJ’s been our guy from the start. Built our first site, rebuilt it cleaner a while back, and keeps it running. When something needs changing I text him and it changes, same day. That’s not normal.”
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“TJ rebuilt my site to actually look like the films I make. He asked questions I hadn’t thought to ask. Site’s been live a few months now and I don’t have to babysit it. That’s worth the price by itself.”
Rob Hobson
Hobson Films
hobsonfilms.com
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“We’re a small practice and the website had been an afterthought for years. TJ built us something that actually represents the work we do with families. Parents who land on the site call us. That didn’t happen before.”
Lori Napolitano
Fresh Start Behavioral
freshstartbehavior.com
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“I’d been putting off having a real website for years. TJ pulled it together in a week and the gallery actually feels like the photography, not a generic template. I’m sending him to other photographers I know.”
JJ Quenault
JJQ Photography
08
Common questions.
The stuff people ask before they book. If yours isn’t here, ask on the call.
Pricing & payment
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What if I need more than 6 pages?
Six covers most service businesses: home, about, services, contact, gallery, testimonials. Need more? $75 each. No tiers, no upsells. -
When do I pay?
Half up front ($375), half at launch ($375). That’s the whole build cost. No other line items. The $49/month Care plan is separate, starts once your site is live, and you can cancel anytime. -
What happens if I cancel the Care plan?
No early-cancel fees. Your site stays up through the end of the billing month, then comes down. If you want to host it elsewhere, I send you the files. No contracts to break. -
What’s the catch with $49/month?
There isn’t one. The $49 covers hosting, maintenance, and unlimited updates: everything that keeps the site running well after launch. Cancel anytime.
The work
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Can you redesign my existing site instead of starting from scratch?
Yes. Sometimes that’s cheaper and faster. We’ll talk through what’s worth keeping on our first call. -
Do you do SEO?
The technical foundation (fast loading, clean code, and the tags Google reads) is baked into every site I build. That’s what Google needs to rank you and it’s included at no extra cost. Strategic SEO (keyword work, content, backlinks, monthly reporting) is coming as a separate Care tier. Need it now? I’ll point you to someone good. -
Do you do e-commerce?
Most service businesses don’t need full e-commerce. You just need a way to accept payment for specific things (deposits, event tickets, scheduled sessions). I wire up Stripe, Square, Shopify embeds, or ticketing platforms so that works without an extra platform to maintain. For full product catalogs with inventory and shipping, Shopify is the right tool. I’ll help you connect a Shopify storefront to your site, but I don’t custom-build storefronts from scratch.
After launch
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Can I edit the site myself?
Most of my clients don’t want to. That’s what the Care plan is for. You send me what needs to change and I get it done. No CMS to learn, no logins, no plugins to keep updated. -
Where do contact form submissions go?
Straight to your business email. Spam-protected so you don’t get junk. -
Do you handle the domain and DNS?
Yes. If you don’t have a domain yet, I help you register one. If you already have one, I move it onto Cloudflare and handle the technical setup. You don’t have to log into a domain registrar.
09 / Open the line
Let’s talk
20 minutes, no pressure. If it’s a fit, we keep going. If not, you’ll leave with a pointer or two.
Got it, friend.
Your note’s in my inbox. I’ll get back to you within 24 hours, usually sooner. Keep an eye on your email.
Need to add something? Email tj@tjoncall.com directly.